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Florence is a region of lush evergreen forests, 17 picturesque lakes, scenic rivers, towering sand dunes, nestled near the Pacific Ocean.

The focal point of Florence is the Siuslaw River. Downtown Florence, referred to as “Old Town”, is located along the mouth of the Siuslaw River. Old Town is charming and filled with local hospitality. Spend a day perusing its one-of-kind gift and antique shops. Enjoy local tasty treats, coffee shops and a variety of locally owned restaurants all within walking distance in Old Town.

Siuslaw River with the Oregon Sand Dunes in the distance

Lodging and other accommodations are available for travelers of all kinds including: hotels and motels, vacation rentals, R.V. Parks and campgrounds, bed & breakfasts.


Outdoor recreation is Florence’s biggest tourist draw. Tourism has become a staple of Florence’s local economy.┬áThe Oregon Dunes National Recreation Area has 42 miles of world class sand dunes nearby, some towering over 500 feet high.

The Oregon Dunes offers exhilarating outdoor recreational activities such as dune buggy tours, all-terrain vehicle (ATV) riding and horseback riding. Miles of dunes sit like oceans of sand surrounded by forested land masses.

ATV's riding over Oregon Sand Dunes

Premier Parks

Some of Oregon Coast’s best state parks are nearby Florence.

The Darlington State Natural Site is a brilliant botanical preserve only five miles north of Florence. The preserve is home to the carnivorous plant known as the cobra lily. The cobra lily traps insects in its hollow tubular leaves.

Located only three miles south of Florence is Jessie M. Honeyman Memorial State Park. This outstanding state park is full of amenities includes 200 plus campsites, ATV access, swimming, fishing and sand boarding.

A destination like no other on the Oregon Coast, Florence is a geographically diverse region with local charm and hospitality, amenities suiting travelers of all kinds, and outdoor recreational fun for everyone.

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